KFC has engineered chicken without feathers. KFC has engineered chicken without feet. It sounds heartless. Until you consider this: the 47% are happy to eat, anything.
Chipotle has created a magnificent advertising campaign designed by CAA, the best of the absolute best, creative wizards skilled in the ways of tugging at our hearts to flip the switch from rational to emotional. It’s a laundry list of movie magic.
“All Natural” is all natural in name only. “Farm Fresh” is farm fresh in name only. And please, in the name of Whole Truth, enough with Whole Foods, enough with “Organic.”
1% of the top 1% of the tippity top 1% can afford to be “Gluten Intolerant.” Trust me, all of the families currently living in the Hell that is the Middle East, caught-up in wars and civil wars and holy wars, caught-up in dictators and kings and religious zealots masquerading as prime ministers, caught-up in a world gone nutter butters, and not the good kind with a cream filling.
Trust me when I say they’re trying to get to work safely, get home safely, pay their bills (like the rest of us), and eat dinner in peace.
Max’s Deli gets legit all-natural-young-local chicken & turkey from Harrison Poultry Farm. There’s no government oversight. There’s no regulations. You know why? I roll my eyes at oversight. I roll my eyes at regulations. You know why? I get-off on being honest. I get-off on being legit.
I’m no banker. I’m a chef with pride.
Magnificent advertising campaign aside, Chipotle is part of the problem: leveraging the emotional relationship Fiona Apple has earned with her audience over the years to generate brand integrity by proxy.
In context, call it “Pure Imagination.” But out of context, where the main character is a sadistic corporation instead of a sad-eyed scarecrow, call it what it is: fake.
You know what matters? Integrity. You know what matters? Consequence. You know what matters? Heart.
There is no card to “Get Out Of Jail Free.” In fact, it’s the attitude, you know, the attitude of “Get Out Of Jail Free.” It’s ruining America.