In 1999, I was working at Citrus Bar & Grill while living with my brother Greg in a one-bedroom apartment on Saint Marks Place in New York City. On my day-off, to make a little extra money, so I could afford my half of the rent, in our one-bedroom apartment, I began cooking meals for my regulars at their homes.
Over and over again, I noticed a desire for healthy food. So I began experimenting.
I’d visit the Meat Packing District, looking for grass fed beef. I’d shop Chinatown, looking for wild fish. I’d cruise Little Italy, hunting for fresh noodles. I’d wander the French Markets, sniffing-out imported cheeses, with no hormones or steroids. On any corner in New York City, I’d find the best water bagels in the entire world.
My favorite discovery was a local grocery store called Dean & Deluca; they sold organic veggies; they sold farmer friendly chicken; you might ask what “farmer friendly” means; it means the farmer is friendly.
Today, I run a Healthy Meal Business centered on Lean Proteins, Complex Carbs and Portion Control.
Lean Proteins and Complex Carbs are food groups. Portion Control is a mindset, a discipline our fat-ass kids are not being taught. So they don’t respect themselves, treating drive-thru’s and big gulps like they’re normal instead of a one-way ticket to Early Onset Diabetes.
Shame On Us!
My Uncle’s solution to obesity was chugging diet soda and chain smoking. My Aunt’s solution to mood swings brought on by zero exercise was pill popping. My Cousin’s solution to over-eating is Jenny Craig, thinking the “naturally low fat” treats will “magically” keep her skinny.
There’s nothing natural about low fat. It’s a lie. So is diet soda. So is separate but equal. You might think one has nothing to do with the other. But it’s a mindset, like Portion Control. You have to be honest with yourself. If it sounds too good to be true, if it looks too easy to be believed, if it’s on sale, don’t buy it.
There’s Only One Mantra I Hold Dear To My Heart: K.I.S.S. (keep it simple, stupid).
A year ago, I re-launched EnterTheChef. We’re doing over 300 meals a week. Over the holidays, catering went up 500%. The new website is due to launch in a month. The food is consistently perfect: it’s not a sale’s pitch, so you can believe it.
Have a look, I’m including pictures. The food is an expression of my love for the being in the kitchen and deep-deep respect for taking care of yourself. Hey, no one else can do it for you. So take care of yourself first.
To make it as simple as I possibly can, here’s the mission statement: Lean Proteins, Complex Carbs and Put Down The Fucking Fork!
- 1 Onion
- 3 Jalapenos
- 1 Bunch Cilantro
- 1/2 Cup Olive Oil
- Salt & Pepper to Taste
- Toss Tamatillos, Jalapenos and Onion in Oil and Season
- Toss on Grill and Char 10-15 Minutes
- Put Charred Veggies and Cilantro on Blender
- Adjust Seasoning
Healthy Tip: This is a healthy way to season without oil or butter and a great sauce for serving as an appetizer with chips. It’s also great for marinating meats like chuck steak, pork butt or chicken. Enjoy!